In today's digital era, it is hard for marketers to make a huge splash with their target audience. Brands that ride on the hype created by landmark events stand to increase brand exposure significantly.

Mostly, marketers measure social media engagement around major sporting events by the number of impressions. In this whitepaper, we discuss 'Social Media Impact Index', a unique framework created to derive insights on the effectiveness of social media campaigns and suggest future course of action.

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